What is the future role of AI in advertising according to the presentation?

• A. AI will not only assist in creating ads.
• B. AI will replace human creatives entirely.
• C. AI will not only assist in creating ads but will also become the buyer.
• D. AI will have no impact on media buying.

Answer: (C)

The future role of AI in advertising is to do more than just help create ads; it will also handle media buying. This means AI can analyze performance data, test and optimize creative variants, and automatically place bids and allocate budgets across channels in real time. By combining creative assistance with automated buying, AI becomes the buyer while still aiding the creative process. The other ideas miss key parts of this trajectory: focusing only on creation ignores automated purchasing, claiming AI replaces human creatives entirely is unlikely, and saying AI won’t impact media buying contradicts the move toward programmatic automation.