Name two types of advertisements that utilize AI.

• A. Television ads and radio ads.
• B. Digital ads and influencer marketing.
• C. Print ads and outdoor signage.
• D. Email campaigns and SMS blasts.

Answer: (B)

AI is most impactful in how digital advertising campaigns are planned, executed, and measured. Two types of advertising that exemplify AI use are digital ads and influencer marketing. In digital ads, AI drives programmatic bidding, real-time targeting, and dynamic creative optimization, letting ads reach the right people at the right time and adapt in real time based on performance data. In influencer marketing, AI helps identify the most suitable creators, predict engagement and ROI, analyze audience fit, and automate outreach and campaign management, making partnerships more scalable and data-driven. While other channels like traditional TV, radio, print, or outdoor ads rely more on broad reach, the combination of digital ads and influencer marketing shows how AI is applied to target, optimize, and measure impact.