If a customer ignores an email, what might happen next?

• A. They will automatically unsubscribe.
• B. They will be charged extra.
• C. They will stop using the product.
• D. They might receive a text instead.

Answer: (D)

When a customer ignores an email, a common next step is to follow up through another channel, such as sending a text message. This works because SMS messages tend to have higher visibility and quicker engagement on mobile devices, so they’re a practical way to reconnect when email hasn’t been opened. Of course, this option hinges on the customer having opted in to SMS communications and on staying within consent and frequency rules to avoid being intrusive.

Other outcomes listed don’t reflect typical marketing practice: auto-unsubscribing usually requires a deliberate action by the user, not just ignoring an email; extra charges and stopping the product aren’t logical consequences of a missed email.