Describe the roles of data steward, model risk manager, and ethics lead in AI marketing governance.

• A. Data steward oversees data privacy, policy, and governance; model risk manager handles marketing strategy; ethics lead manages budgets.
• B. Data steward oversees data quality and lineage; model risk manager monitors performance and risk; ethics lead ensures fairness, privacy, and responsible use.
• C. Data steward builds models; model risk manager handles content creation; ethics lead audits ad copy for style.
• D. Data steward sets pricing; model risk manager handles user acquisition; ethics lead manages data backups.

Answer: (B)