By 2030, what percentage of global ad spend is expected to shift to AI-powered retail?

• A. 40%
• B. 50%
• C. 60%
• D. 70%

Answer: (B)

The main idea here is forecasting where advertising money will flow as retailers embrace AI to power their own ad spaces. AI-powered retail refers to ads run within retail platforms (like e-commerce search results, product pages, and recommendations) that are optimized in real time by AI—personalizing targeting, bidding, and creative to boost sales and ROAS. As retailers expand their ad networks and AI improves efficiency and measurement, a large portion of global ad spend is expected to move into these retail-enabled, AI-optimized placements. However, budgets are still spread across many channels and regions won’t adopt at the same pace, so the share lands around the midpoint rather than at the extremes. That’s why about half of global ad spend is the best fit for 2030. The other options would imply either a much slower or a much more dominant shift than current momentum supports, given the multi-channel advertising landscape and varying adoption rates.